Tagline: Design that doesn't just look good – it feels right.
Target Audience: High-stakes branding projects (healthcare, finance, wellness), consumer product packaging designers, political campaigns, and UX teams focused on conversion and trust.
Key Features & Functions:
Emotional Target Profiling: Define the desired emotional journey: "We want users to feel safe and empowered, then curious, leading to a sense of delightful discovery." AURA maps these to design parameters.
Neuro-Feedback Simulation: Upload a design (logo, package, landing page). AURA provides a heatmap not of visual attention, but of predicted emotional response: areas that may trigger anxiety, confusion, trust, or joy, based on shape, compositional tension, color harmony, and typography "personality."
Cross-Sensory Synesthesia Generator: Input a brand sound (jingle), a core ingredient scent (for a perfume), or a texture (for product packaging). AURA uses cross-modal association models to generate visual identities, color palettes, and patterns that feel aligned with that non-visual input. ("Make a logo that looks like this cinnamon-vanilla scent feels.")
Cultural & Demographic Lens: Test how your design's emotional impact shifts across different cultural contexts or age groups. Does your "energetic" design read as "aggressive" in another market? AURA flags it.
Iterative Emotional Optimization: The AI doesn't just critique; it suggests specific, minor alterations ("Soften these corners by 15%," "Increase the blue hue's value by 10 points") to nudge the design towards the target emotional profile.
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