The web design industry produces new trends every month, if not more rapidly. Some of these trends make no sense at all; they are just visual niceties with no purpose. Others are exceptionally functional; they make our lives as website visitors and users much more pleasant and convenient. There are also trends that are visual, but still make a lot of sense. One of such visual trends is the use of authentic or genuine images in website design. This is actually the hottest trend right now. In this article, we are going to explore this design trend and see how your business can benefit from it.