Design of a business website is as important as the salesperson that greets a customer in a store. First impressions matter immensely. I don’t think there’s someone who will argue with this. If your website is well designed you can gain a lot of customers for your business with it, and poor design is sure to ruin your business sooner or later. People do not have time or patience for poor design anymore, the world is moving too fast, there is huge competition in any niche, so it’s much easier for your prospective customers to find a competitor than endure your poor design.